NASHVILLE - Metropolitan Nashville Airport Authority (MNAA) has selected Seigenthaler Public Relations (SPR) as the airport authority’s public relations, marketing, advertising, media-buying and government relations services prime contractor to execute MNAA’s communications and advertising plans and support in crisis communications efforts as needed. SPR, in partnership with a diverse team of Nashville-based firms that include Hall Strategies, duGard-Ellis Public Relations and Caliente Consulting, was awarded the contract after a thorough competitive bidding process.
SPR is a certified Small, Minority, and Woman-Owned Business Enterprise (SMWBE), making the SMWBE involvement at least 65 percent of the total contract. Through this new contract, MNAA will conduct business with four small businesses, including three that are women and/or minority-owned firms: Hall Strategies, duGard-Ellis Public Relations and Caliente Consulting. The contract became effective on July 1, 2013, and extends for three years with two one-year renewal options.
“We are pleased to be working with a diverse team to help us communicate as Nashville is experiencing significant economic growth in its tourism, hospitality, health care and manufacturing industries and Nashville International is the fourth fastest-growing airport in North America,” Emily Richard, MNAA assistant vice president of Strategic Communications and External Affairs, said.
The scope of services provided by the SPR team includes local, national and trade media relations, community and local government relationship-building and all graphic design and advertising development and placement. In addition, SPR and its team will work with MNAA to expand its presence in social media and to adopt technologies which help travelers access the most up-to-date information.
“The Metropolitan Nashville Airport Authority is the gateway to Nashville while playing a pivotal role in the economic growth of our community and our region,” Beth Seigenthaler Courtney, CEO, Seigenthaler Public Relations, said. “We are delighted to support the MNAA as it achieves important objectives in operations and growth that, in turn, advance our city and community.”
Nashville International recently exceeded 10 million passengers for the second time ever in BNA history; the first being in 1993 at the peak for the American Airlines hub. BNA serves 380 flights daily in 49 nonstop markets. In addition, MNAA also operates one of Tennessee’s busiest general aviation airports at John C. Tune in West Nashville which handles more than 72,000 take-offs and landings each year.